PLANNING: Justification for proposed digipack and advert

Justification for proposed digipack

How my proposed digipack represents the genre of indie:

• Colour scheme - The general colour scheme of the album sticks to grays, blacks and white which is done especially to establish the genre of indie. When researching into digipacks I found hardly any colour, so this is why I have done the same on my digipack draft.
• Clothing - My proposed digipack doesn't actually show the clothes that the band members will be wearing, but we will make sure they convene to the genre of indie. So this will be clothing such a skinny jeans, tight shirts and hoodies. 
• Fonts - The font of the crash design on my digipack is very indie. The free flowing scribble look on font is something which digipack representing indie use.

How my proposed digipack represents the brand image of the band:

• Putting lead singer as the main focus - Like in the music video, the lead singer will be the main focus of this product too. This makes the audience very familiar with the lead singer and will recognise him as the brand.
• Car on front - The car on the front of the proposed digipack is a play on the band name 'Road Traffic'. This will link with the other product of the music video so that's why a car will become a brand image.
• Consistent crash writing - On both my proposed advert and proposed digipack the same font for the album name 'crash' will appear, which links the two products together nicely as being part of the same brand.
• Band name logo - A logo for the font of the band name has been created. This will be seen whenever the name of the band is written down on any of our products, so this is definitely brand imaging.

Justification for proposed advert

How my proposed advert represents the genre of indie:

• Colour scheme - The colour scheme for my proposed magazine advert is bland just like the one I researched. Colours are all grey, black or white so this keeps it bland.
• Fonts - The font of the crash design on my advert is very indie. The free flowing scribble look on font is something which print products representing indie use.

How my proposed advert represents the brand image of the band:

• Consistent crash writing - Again, on both my proposed advert and proposed digipack the same font for the album name 'crash' will appear, which links the two products together nicely as being part of the same brand.
• Band name logo - A logo for the font of the band name has been created. This will be seen whenever the name of the band is written down on any of our products, so this is definitely brand imaging.
• Mentions well known singles - The well known singles on the album will be branding of the band from existing fans, so this will be recognisable to them.