Sunday, 18 September 2011

RESEARCH: Deconstruction of Air Traffic album cover


Above is the album cover for Air Traffic which the song shooting star comes from. Most the indie products I have looked at so far show barely any colour, this album cover is quite colourful though. I think this is because Air Traffic are not established enough to just go with a bleak colour scheme, and would go unnoticed. Having said this, Air Traffic have contradicted this but not having much branding on the front cover. If it wasn't for the words 'Air Traffic' in small font then you could not tell who's album this was. The images used of scattered household items around a disk. String seems to be holding the whole set together, and it looks like if they string broke it would all fall apart. Perhaps this is trying to show the music is cool, creative and 'edgy'. This relaxed and random front cover fits the indie genre well. Having said the cover seems random, there is some relevance. I think the relvance is with the name of the album 'Fractured life'. The products all seem fractured and like the string is holding them together.There are a lot of colours on this album cover, which don't seem to connote much. Although, they could be connoting that the album contains a range of songs, from fast to slow indie rock.

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