RESEARCH: Methods Used to Market and Distribute Product

For this piece of research I am going to look at how Air Traffic marketed and distributed their song 'Shooting Star'. First let's look at how they marketed the song:

• Promo music video

Air Traffic released a promotional music .video for the song, to get people into the song. This was done over music channels and the internet, where Youtube is the most popular website for a band to post a promo video onto.

• Social Networking

The second way in which Air Traffic market new songs such as 'Shooting Star' is on the social networking sites of Twitter, Facebook and Myspace.

Above is a collection of social networking sites that Air Traffic use to distribute their music. While the band is currently on a break, these pages are still being updated. In the modern age of technology this is a very god way to market your product.

• Fans talking about them

Word of mouth is a key tool to market a product! When one person they might just tell there mate, or spread it on a social networking site or forum. In the below picture, I just searched on Twitter for their song and the product is still being talked about years after release - no doubt helping them to generate more and more downloads of the song.

• Air Traffic website

In the prime of releasing their album, Air Traffic would have heavily marketed the product on their own website. However, as the band currently are on a break not much is on the website.

• Gigs

For me, as the listener, this is the best way for a band to market a song. If they can go out on stage at a gig and do a great performance of a song, a fan is more likely to buy it!

Now lets look at the tools are Air Traffic actually used to distribute and sell their song 'Shooting Star':

• iTunes

The biggest way to currently sell a product is probably iTunes, where the song 'Shooting Star' is still being bought. Here is a printscreen proving this:

• CD

The second way to distribute the song 'Shooting Star' is through purchases of their physical CD's, as the album or single. This can be instore or over a sight online such as Amazon.

• Downloads

This method of selling a music product is similar to on iTunes, but just downloads of any internet site. There are a lot of other websites were you can download music.