Above is the official promotional music video for the song that my partner Alex Saker and I are going to create our interpretation of. Referring to Andrew Goodwin's theory which has been previously written about on the blog, this video is a hybrid. This means the video is a mix of two music video types. One of which is a conceptual video, where the artist portrays their own concept of the song, and the other is performance as there are many bits of the band singing. The whole video is about a girl this guy is in love with, and see's her as his 'shooting star', however things are falling apart. So this is how Air Traffic must have interpreted the video.
Following the research that I have already conducted I can instantly tell this music is an indie product as soon as the music video begins. The colour scheme of all indie products that I have looked at so far have been grey or bleak, and this one is the same as you can see below:
The picture above is of the opening scene, which is a girl standing still with the wind blowing her through the window, this is all in very slow motion. Throughout the music video it switches between the band performing and slow motion shots of this women in different scenarios. In these first few sentences the girl is looking at what looks like love notes, and is throwing them on the floor. This is an indication that there has been a fall out. Although the lyrics at this point are showing how much the boy loves the girl which is a bit contradictory for the moment. The way everyone is dressed, including the band, isn't particularly indie so this isn't the clearest representation of the genre.
After the opening few scenes of the girl looking though love notes, the video stamps down some branding. There is an image of a lamp smashing and then various other things falling in slow motion and smashing. This is very much in the same style of the album cover I have deconstructed so this lets the viewer know which album the song is off. As the song progresses items are still falling and smashing around a couple who are standing opposite looking at each other. Both people are only in there underwear, which is trying to be romantic showing they have been stripped down to the bear minimum, and it's all about them. Following this there are many more performance scenes of the band, who now have things falling around them and smashing. There is no clear on beat editing but there elements of it, as on big drum notes things seem to hit the floor.
During the next verse, the song is about the male and female meeting up and realising what they have is to good to lose. The clothing worn by the couple at this point is very dark, being either grey or black. These colours not only represent indie well, but connote to the viewer that the couple are discussing serious things. After this the video goes back to the band performing, which can be seen below:
Things are still falling around the band as you can see, and a lot is already on the floor. I think this is trying to relate to the song lyrics as the couple still have issues to resolve. Following this the couple kiss and then the song goes back to the woman at the start. This is when it clicks with the viewer that the boy in the other relationship was the boy that this girl is thinking about. Therefore he was choosing between two girls and as he made bad decisions things fell through and he lost his shooting star.
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